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Editorial Reviews. Review. "Simon Hazeldine's latest book is a must read if you want to know how to increase sales and understand the science behind why.
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Neuro-Sell gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. Learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Understand the importance of the unconscious and find out how to get below the surface level of what people say to recognise what they really mean. Develop your skills in building sales relationships with the four main types of buyer by fully understanding their needs. And discover the five stages of neuro-negotiating that will see your sales rates rocket"-- Contents: Machine generated contents note: About the author -- Foreword -- AcknowledgementsIntroduction1 The harsh reality facing sales professionals2 The background to neuroscience and how it applies to selling3 A guided tour of your customer's three brains -- The reptilian old brain -- The emotional mid- brain -- The rational new brain -- Mirror neurons4 The buying process and the buying brain -- Go upstream!

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